Monday, February 13, 2012

Coping with Copyright

Top learning: OLA has a Copyright Committee and they will answer all your questions!
Four common questions:
1. Can I paint a mural of Dumbo on the wall of the children's department at my library?
2. Does my library need a public performance license to show Hollywood Librarian?
3. Can my library link to the Canadian Cancer Society webpage from our catalogue and website?
4. If we purchase ebook readers for our members, can they download and share their e-copies?
(see answers at end*)

Copyright basics:
  • As soon as something is fixed in tangible form, copyright exists, e.g. my handwritten notes taken at OLA are now copyrighted -- as is this blog.
  • owning a copy of a work does NOT mean you own the copyright
  • copyright is not just one right, but a bundle of rights: e.g. right to produce, reproduce, publish, perform in public, translate, convert to another format, convert to another form (e.g. drama, film, broadcast)
Exceptions:
  • Fair dealing
  • Educational institutions (single use study copy)
  • Libraries, archives, museums (may reproduce to maintain their permanent collection)
Trademark infringement is associating yourself with a cause that is not your own - by using that cause's logo on your work. Can't use OLA trademarks, e.g. Forest of Reading logos without permission.

Movies
  • involve a ton of rights: script, music, broadcast, performance; producers bring these together, and then arrange for the legal distribution of the film via different kinds of licenses for different kinds of viewings
  • check your license: if yours doesn't say right to "perform the work in public" or "transmit to the public via telecommunication" then you can't show it or post it to your library website.
  • Need to buy Canadian public performance rights licenses. U.S. PPR is not valid in Canada.
Hyperlinking is okay!
Supreme Court 2011 ruling said "a hyperlink, by itself, is content neutral” “Making reference to the existence and/or location of content by hyperlink … is not publication of that content.”

eBooks and eReaders
  • A. Library owned ebooks on library-owned ereaders are okay for the library to lend. Why? library has selected and licensed the titles.
  • B. Library ereader - ebook purchased and loaded by the user. Could be okay to lend, as long as the license on the user's ebook does not specify ebook must be used by a single user, or must only be downloaded to a personal device. And as long as the user's ebook license was valid.
  • .. but... content loaded by user may contain personal data of the purchaser – by lending that content, library would violate law on personal data protection.
  • Lots to check before letting other users borrow that loaded e-reader!
  • C. User's personal e-reader with downloaded library ebook. Might not be okay for one member to lend this to another. If user lends this to another person, the user may be breaking the terms of the download. But it's the user's problem, not the library who is at fault. Note to content selectors: get your licenses to indemnify library against patron abuse.
  • D. Personal eReader and personally purchased eBook -- Library cannot lend these. Will be breaking copyright for sure!

* Answers:
1. No, not without permission. Trademark infringement
2. Yes, license will depend on exactly where it will be shown, and how you bought the movie.
3. Yes.
4. No and yes. Best practice is to wipe library e-readers clean of all e-content
between loans to users. Or lend out only library eReaders loaded with library eBooks.

Well worth a look!

Community Engagement on Steroids at Richmond Hill Public Library

Rosemary Kavanaugh, Adult Services Manager, Cameron Knight, Local History Librarian, Greg Patterson, Health Librarian, Joan Girot, Business Librarian, Katarina Boljkovac, Electronic Resources, Li Chen, Program Strategist, Richmond Hill PL.

Amazing Stats! to die for...
Within the last year 7
in 10 Richmond Hill
adults visited RHPL in
person. 75% have
library cards- higher
than the rest of Ontario!
Market Probe Nov 2011 - market research firm

The presentation was not a "how to" of community engagement, but did suggest some ways RHPL is enticing new visitors to its space.
  • Newcomer Services (funded through Library Settlement Program - funding stopped 2011)
  • Annual Community Information Fairs
  • Extended Study Hall Hours (users can stay after library closes: no staff except for security, computers left on)
  • Information Technology Fair
  • Health Fair
I think the Information Technology Fair would be great for RWL.
Could bring together
  • all organizations offering computer training in the Region
  • local businesses offering computer sales and support
  • database providers e.g. Ebsco, Proquest, Cengage
It would be great for people to see the range of services available, and also help RWL discover who is working in technology support, in our own communities.

Technology Made Simple - OLA Super Conference Feb 2 2012

Beverley King, Information Services Librarian, Clare Hanman, Technical Services Librarian, Darlene Green, Library Technician, Halton Hills PL
  • Halton Hills Public Library's one year old program for seniors.
  • Funded by New Horizons $25,000 grant
  • Targeted to seniors not already served by the local seniors' centre computer literacy program, whose goal is to get their home PCs running.
  • Also, the local Adult Learning Centre offered job search-related computer training.
Format:
  • Drop in any time between 2-4pm Friday afternoon.
  • Short presentation on a topic followed by one on one help.
  • One staff (Darlene?) leads all sessions -- another non-public service staff is available as backup if numbers are big on a particular day.
  • Two kinds of handouts: Key Points and Detailed Instructions
  • Gradually gained some volunteer Mentors (more confident seniors who helped out others)
  • Not official "Volunteers" because these seniors like to travel, and not make steady commitments
  • Volunteers taught homebound patrons to request their own Interlibrary Loans -- took the program on the road...
Decided to use staff only model, after interviewing Oakville Public Library leader of OPL's totally volunteer delivered program.
Why? "volunteers won't sell your library system for you. May even detract your efforts."

Lessons Learned:
  • Hard to recruit seniors for Advisory Group on topics -- got more information from talking to people than from surveys.
  • Must have the latest technology: budget for it!
  • Good reference skills are important -- for helping people at the drop-ins. Need to understand what people are really asking for.