Friday February 4, 2011 2:10pm
Christy Giesler, Teen Services Librarian, Kitchener PL; Cecile Farnum, Ryerson University;
Liz Dobson, Librarian, Centennial College
Pretty traditional approaches, generally, e.g. mandatory training of all staff, mention in publications, post in library, etc.
Ideas:
- barrier free library cards: give out cards on the spot. If old cards had fines, forgive the fines
- MP3 players to borrow and try
- booth with products at Word on the Street -- to promote download*Library
Contemporary marketing trends -- can these be used for virtual services
- embedded testimonials .e.g. on facebook
- importance of brand
- profiling of customers --> customized promotions
- dynamic pricing online -- based on profile of person coming in (used in airline flights)
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