Friday February 4, 2011 9:05am
Carol French, Heather Angel, Market Probe
- qualifications/reservations re research --- landlines only, no interviews of non-English or non-French speakers. 4% could not conduct survey due to language barriers. Another 10% do not speak either English or French in the home.
- 68% said they had a library card, 66% said they visited a library in person in past year. 76% of 18-24 year olds have cards.
- Remote use of library has increased (but still only 12% of respondents had used web to access lib materials i.e. e-resources)
- Most common way to access PL is still in-person (37% use only this way)
- Internet and phone access are in addition to in-person, not a substitute
- increase in number of people attending programs (23% took kids, 14% attended adult program) -- but way less than borrowed books (90%)
- could this be a trend? Are libraries offering more programs, YES (according to Min Culture Stats) or are people more interested?
- Number of cardholders, in-person visits, visits per person has not changed much in 10 years.
- 18-24 yr olds are biggest users, most likely to use Internet
- 68% thought PL should provide technology training (though 17% of these couldn't think of any topics)
- ADVICE: consider convenience as key component of every value proposition.
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